There is a brand new discount broker in town - SogoInvest.com. Mentioned in the Wall Street Journal, this broker presents an interesting opportunity for a few reasons.
Automatic Investing Broker King?
It’s obvious that this broker has buy-and-hold automatic brokers like ShareBuilder as one of its targets. It offers the same no minimums and easy dollar-cost-averaging via fractional shares and automatic weekly investing. But it’s cheaper. At the most basic plan, it offers $3 automatic trades vs. $4 at ShareBuilder. And whereas ShareBuilder charges $14.95 for real-time market trades, SogoInvest charges the same low $3. Nice.
If you want a lot of auto trades, you can get 15 free for $15/month, plus only $1 more for each additional one. Real-time trades are then only $1.50. However, if you truly want to “build your own mutual fund” with more than 20 stocks, FolioFN still offers 200 automatic trades per month, for $20/month or $200 a year.
Overall Discount Broker King?
Looked at another way, SogoInvest is just another really cheap discount broker. $3 a for market/limit orders is pretty solid. As an introductory offer, new signups at Sogo get $1 trades (both real-time and automatic) for 90 days. Note that IRAs are currently not available. A good question would be what kind of features they offer and how they compare with other brokers with trades in the $5-$7 range.
Still, I wouldn’t say they are the hands-down cheapest. MB Trading which still offers trades starting at only $1 (100 shares or less). Depending on your trading behavior, MB Trading or the similar Interactive Brokers might be cheaper.
I think that Sogo offers a great alternative to ShareBuilder but, as a discount broker I’d weigh all the options first.
1 comment:
Investing in Shares is a good option if you wish to see your money grow. The market is flooded with investment options and it is hard to choose, which one is the best. If you are looking to invest into shares, this deep discount broker is a great alternative i must say. It offers you easy and convenient investments at low commission rates.Check out for yourself !
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